As the founding principal of market research consultancy Chatter, Sterling Lanier has worked with many of the biggest brands in business, including Sony, Charles Schwab, Yahoo!, Activision, Discovery Channel, Electronic Arts, Johnson & Johnson, Disney, Logitech and MTV. His areas of brand and research expertise include new product and brand development, brand positioning and implementation strategy, consumer motivation audits, customer experience design and communication strategy. Under his guidance, Chatter has become one of the leading voices in consumer-driven branding.
Prior to founding Chatter, Lanier was a senior consultant at Prophet Brand Strategy, where he helped lead global strategy engagements for such companies as Audi, UBS, Wells Fargo and BMC Software. Before joining Prophet, he was the Director of Brand Development at Tattoo Marketing, where he formulated domestic and international marketing strategies and tactics for clients such as Gap, Monsanto, Sears and Purina.