Jon Vlassopulos holds the dual roles of CEO of Moderati and GM, North America for Bellrock Media, Moderati's parent company. He oversees the company's initiatives in branded entertainment and digital entertainment services, as well as its mobile personalization business. In this position, Jon has overseen the development of several successful branded entertainment projects, with successes such as the Virtual Zippo Lighter iPhone App, which has had over 3 million downloads thus far, and A&E's Paranormal State iPhone App, which is the most interactive TV application, with more than 50% of people watching the show also downloading the app.
He has seen similar success at Bellrock with projects under way with big-name brands such as Coca-Cola, Panasonic, Myzo and the original programming project, "24 Hours at Sundance", a real-time, online reality show competition broadcast live from the Sundance Film Festival with Ashton Kutcher, which received over one million views.
Jon was most recently Senior Vice President, Digital Media & Branded Entertainment for Endemol, the global leader in entertainment programming. He was responsible for building Endemol's worldwide digital business and growing the company into new areas such as casual gaming and branded entertainment.
He also revolutionized the interactive TV market in the U.S. with his work on hit shows like "Deal or No Deal."
Prior to that, he served as Senior Director, Business Development and Strategic Partnerships at AT&T Wireless, launching major media brands on AT&T services including mMode. While at the carrier, he directed the launch of the first wireless music service, and ran major mobile marketing campaigns with brands like McDonalds and Kelloggs.
His background also includes multiple executive positions at Bertelsmann in New York, Hong Kong and Tokyo. Jon received his undergraduate degree from Durham University in Chinese, Economics and Korean. He serves on the board of NATPE, the National Association of Television Program Executives.