Vice President of Content and Marketing, MySpace
Shawn Gold is SVP, head of marketing and content for MySpace.com, an online social network with over 85 million members focused on Personal expression, human connection and the discovery of popular culture. He comes to Myspace with a 14 year history in digital marketing and business strategy.
Previous to MySpace, Shawn was publisher of WeblogsInc (now an AOL company), the largest publisher of professional blogs on the web with over 8 million monthly readers. Among his 85 Blogs were category leaders Engadget, AutoBlog and Joystiq. Prior to WeblogsInc, Shawn was president/chief strategy officer of publicly held Intermix.com. At Intermix, during the dotcom downturn, his team created the webs most popular entertainment network online (24 million monthly visitors) and achieved profitability.
Prior to Intermix, Shawn headed marketing and communications for ecommerce company WHN, providing ecommerce and marketing service to entertainment brands, including The 2002 Olympics, ABC, NBC, Comedy Central, MTV, and Fox. Prior to WHN.com, Shawn served as head of strategic planning at Rare Medium where he created the inaugural interactive communication strategies for P&G, General Foods, Mattel and Nestle. In 1995, Shawn was GM and Founder of Icon New mediaâ€™s Advertising Division, publishing Word.com and Charged.com. There he created the first interstitial ads on the web and an industry-leading advertising system based on time rotation and contextual integration.
He started developing interactive content in 1992 as a partner with TouchTunes Interactive, a telecommunications music marketing service in the USA, Japan and New Zealand. He is a founding board member of the Producers Guild of Americaâ€™s New Media Council.