FORA.tv Speaker - Gary Milner
Gary Milner originates from Newcastle, United Kingdom but now resides in Raleigh, North Carolina as Global Marketing Director for Interactive Marketing for Lenovo. His role encompasses all of the digital marketing, including search marketing now centralized with Covario. He has driven the centralization of global interactive media acquisition and trafficking for most of the markets in which Lenovo operates. He has direct responsibility for acquiring traffic for the North American teleweb business which has grown 600 percent in revenue in the past year.
Acquisition programs that he operates include affiliate marketing, PC vertical marketing, Comparison Shopping Engines, test programs such as Google TV and display advertising. Milner has spearheaded the formation of the digital measurement dashboard for Lenovo. Milner was awarded the first inaugural award for TV marketing excellence from the Google Corporation in 2008 and in Q4 won the Summitt Award for bleeding edge digital media measurement. Prior to Lenovo, Milner held a variety of roles in the IBM Corporation spanning brand management for Thinkpad Notebooks, Direct marketing, Channel Management and Business Analytics. These roles spanned UK, Paris European HQ, and Raleigh, North Carolina. He has traveled and worked globally with both companies. Milner was awarded an MBA at Manchester Business School and loves to play soccer and golf.
06.02.09 | 00:34:24 min
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