Speaker - Dennis Haugan

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Dennis Haugan is the Senior Director of Web Marketing at T-Mobile USA. Currently he is leading his fifth website redesign and tenth microsite design. Haugan has translated vision into multi-year web strategies for marketing, sales and care over the last ten years.

Efforts lead by Haugan moved T-Mobile USA from last place within the wireless industry to leadership positions in many key areas. In February 2007, Forrester Research ranked second in best website score in their Best and Worse Cross Channel Design study.

Haugan and his team grew website traffic by 40% last year by integrating organic and paid search, online advertising, and social marketing programs. Haugan lead acquisition based online advertising and paid search for the last two years and is now focused on universal site design and experience, organic and onsite search optimization, and social marketing integration.

1 Program

Building a Digital Center of Excellence

06.02.09 | 00:34:24 min | 0 comments