FORA.tv Speaker - Craig Macdonald

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Biography

Craig Macdonald, Senior Vice President and Chief Marketing Officer of Covario, is responsible for the strategic direction, development and marketing of the Covario portfolio of solutions. As SVP and CMO, Macdonald works closely with Covario's Fortune 500 advertisers to create innovative, analytics-driven solutions and to build DCOE programs that drive top line revenue and bottom line efficiencies.

Prior to Covario, Macdonald was the director of product management for the service and management group within Hewlett Packard's OpenView division where he oversaw service and asset management, configuration management, and discovery applications used by large enterprises worldwide. Previously, Macdonald held key positions at Peregrine Systems, Inc., Fair Isaac, HNC Software, World Research Advisory, META Group and Greenwich Associates.

Macdonald is a frequent speaker at industry conferences around the globe including Search Engine Strategies, ad:tech, OMMA and Search Insider Summit. He is also the author of several white papers and Covario's quarterly Global Search Spend Analysis.

Macdonald earned an MBA from New York University's Stern School of Business, and a BS from the University of Pennsylvania. He also studied at the United States Military Academy at West Point.

1 Program

Building a Digital Center of Excellence

06.02.09 | 00:34:24 min | 0 comments