Speaker - Stephen H. Yu

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Stephen Yu is a world-class database marketer with a proven track record in comprehensive strategic planning and complete tactical execution, from data collection and database design to model-based targeting and delivery, effectively bridging the gap between the marketing and technology world with a balanced view obtained from over 20 years of experience in best practices of database marketing.

He is currently Vice President of Database Strategies at InfoUSA National Accounts Division, leading analytical services team. Previously, he was a co-founder, visionary and the principal technology architect of I-Behavior Inc., a premiere co-op database company that was the first to fully incorporate SKU-level data into the base, forever raising the price of entry for the entire list industry. His extensive database and consulting assignments have included first-rate financial institutions, service providers, manufacturers, publishers, and multi-channel retailers.

1 Program

Leveraging Analytics to Drive Marketing Success

06.02.09 | 00:30:37 min | 1 comment