FORA.tv Speaker - Engelina Jaspers
As Vice President of Corporate Marketing, Engelina Jaspers is responsible for advancing HP's corporate brand and reputation with external stakeholders, as well as driving employee engagement across the Americas region and in select emerging markets. Additionally, Jaspers leads HP’s marketing efforts reaching out to U.S. multicultural consumers. She was a driving member of a recent cross-company marketing job architecture overhaul, and defined a new set of 2.0 competencies for today's marketers.
Her HP experience spans regional, global and corporate roles across marketing and marketing communications. Prior to joining HP in 1998, Jaspers built a successful career at Kodak, where she held progressively senior marketing and communications positions. Prior, she spent six years in the field as a sales representative for Kodak's office imaging products.
Jaspers has a master's of science degree in Public Relations from Boston University and an undergraduate business degree. She is a passionate advocate for targeted marketing and return on marketing investment, and a frequent presenter on multicultural marketing as a means to accelerate business growth and brand equity.
06.02.09 | 00:30:37 min
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