Speaker - Mary Furlong

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Mary Furlong, Ed.D., MFA's president and CEO, is a leading authority on the baby boom generation as it moves toward and beyond age 50. She has guided the offline and online 45+ market strategies of leading corporations and nonprofit organizations for more than 20 years, and her list of clients includes IBM, Johnson & Johnson, Merrill Lynch, Viacom (CBS), Advance Publications, Proctor & Gamble, Pfizer, Microsoft, regional Bell operating companies and AARP. Furlong founded MFA in 2003 to help socially-and consumer-conscious companies understand the real needs of this growing market. In addition, Furlong is the Dean's Executive Professor of Entrepreneurship at Santa Clara University's Leavey School of Business.

1 Program

Silver into Gold: Mary Furlong on Marketing to the Aged

05.18.09 | 00:52:05 min | 7 comments