Speaker - Bob Thacker

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Bob Thacker joined OfficeMax in late 2005, bringing a strong background in marketing and brand development. In his leadership role, he will be guiding the company’s brand position and all customer marketing interactions. Early successes with OfficeMax include standout creative campaigns such as "Save Money On Ink" tattoo creative, "ElfYourself," a viral marketing phenomenon, "Schooled," a reality back-to-school television show, and "The World's Largest Rubberband Ball" national media event. Thacker's career prior to joining OfficeMax includes a stint as CEO/President of BBDO Minneapolis, as Senior Vice-president of Marketing Services at Sears Roebuck, and as Vice-president of Marketing at Target Corporation.

1 Program

Consumer Behaviour: Messaging in a Recession

03.17.09 | 00:40:43 min | 0 comments