FORA.tv Speaker - Russ Meyer

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Biography

As the chief strategy officer for Landor Associates, Russ Meyer has led teams and assisted in solving branding strategy and identity problems for clients, such as Andersen Consulting, Barclays Bank, Disney, DreamWorks, Hewlett-Packard, Intel, Microsoft, PepsiCo, and Procter & Gamble. In addition, Meyer has leveraged Landor's expertise in mergers and acquisitions assisting in the brand strategy and identity creation for high-profile mergers, such as Bell Atlantic/GTE, BP/Amoco/ARCO, Compaq/Digital/Tandem, and Shell Oil/Texaco/Saudi Refining. Meyer has held several other roles at Landor including brand group leader, executive director of strategic services, and director of verbal branding and naming during his 13-year tenure. He managed programs for clients, such as Apple Computer, AT&T, Bayer, Electronic Arts, Lucent Technologies, Philips Electronics, and Rockwell International. Meyer is a frequent commentator on brands, business, and sustainability, and has been a guest lecturer at the University of California’s Haas School of Business and San Francisco State University. He has been quoted in Advertising Age, Marketing Daily, the New York Daily News, BusinessWeek, and The Wall Street Journal, and has appeared on CBS's "MarketWatch," CNBC's "Squawk Box," and Fox Business Network's "Money for Breakfast." He is also the co-author of Beyond the Fourth Wall: Marketing for Non-Profit Theaters.

3 Programs

Landor's Russ Meyer: Branding in an Economic Downturn

03.18.09 | 00:01:25 min | 0 comments

Rapid-Fire Q&A @ The Economist Marketing Forum

03.18.09 | 00:02:55 min | 0 comments

Rewards of Brand-Building in Developing Countries

03.17.09 | 00:57:36 min | 2 comments