FORA.tv Speaker - William Pearce

 William  Pearce  Thumbnail

Biography

William "Bill" Pearce is Senior Vice-president and Chief Marketing Officer and oversees Del Monte’s entire marketing organization, including Pet and Consumer Marketing as well as Research, Package Design and Promotions. Pearce joined Del Monte in 2008 and brings with him over 20 years of consumer packaged foods experience. His past accomplishments include working as Taco Bell’s CMO with broad responsibilities for accelerating the growth of the brand while building long-term brand equity and delivery of annual profit commitment, as leader of Campbell Soup’s ready-to-eat food brands with full P&L responsibility and with Procter & Gamble as marketing director responsible for the Snacks Division of the North America.

1 Program

Ties That Must Bind: Why CEOs Rely on CMOs More Than Ever

03.18.09 | 00:56:30 min | 4 comments