Speaker - John Gerzema

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Best-selling author and pioneer of account planning in American advertising agencies, John Gerzema has designed brand strategies for clients for almost twenty-five years, guiding campaigns to international strategic and creative acclaim. His new book, The Brand Bubble: The Looming Crisis in Brand Value and How To Avoid It was voted #3 Best Business Book for 2008 from Amazon’s editors and 'Best Advertising and Marketing Book for 2008' from CEO Read. And the book is currently on Business Week's Best Seller List. A sought after presenter around the world, Gerzema previously oversaw the international network for Fallon and founded offices in Tokyo, Singapore, Hong Kong and Sao Paolo. He holds a master's degree in integrated marketing from the Medill School of Journalism at Northwestern University and a B.S. in marketing from The Ohio State University.

3 Programs

Rapid-Fire Q&A @ The Economist Marketing Forum

03.18.09 | 00:02:55 min | 0 comments

Y&R's John Gerzema: A Critical Metric for Building Brand

03.17.09 | 00:00:59 min | 0 comments

John Gerzema: Avoiding the Looming Crisis in Brand Value

03.09.09 | 00:34:22 min | 0 comments