FORA.tv Speaker - Maureen Lally

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Biography

Maureen Lally is the marketing leader for Trane’s commercial business in the Americas. In this role, Lally is responsible for bringing new products, systems and services to market. In addition, she is responsible for creating functional excellence in field marketing and supplementing the sales process through targeted communications plans. Prior to this role, Lally was the vertical marketing leader for Trane’s institutional, industrial, commercial and comfort industry segments, driving increased market share and profitability for the education, healthcare, government, and commercial real estate markets. Before joining Trane in 2005, Lally worked with one of the largest commercial construction managers in the United States, where she was the director of marketing and communications. In addition to a variety of specific marketing and communications responsibilities, Lally developed national and local strategic marketing plans by region and industry sectors to support rapid business growth.

1 Program

Payback: How to Optimise Marketing Dollars

03.17.09 | 00:43:44 min | 0 comments