FORA.tv Speaker - Rory Finlay

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Biography

A. Rory Finlay was appointed Senior Vice President and Chief Marketing Officer, {CMO} Beam Global Spirits & Wine Inc., in January 2007. Reporting directly to Beam Global Spirits & Wine President & Chief Executive Officer, Thomas J. Flocco, Finlay is a member of the company’s executive committee. A consumer brands marketing veteran with more than two decades of global business experience, he leads the company’s marketing function globally. Finlay drives global brand strategy and oversees execution for Beam Global’s world-class portfolio of brands including Jim Beam, the world’s number one bourbon; Sauza tequila, the world’s number two tequila; Laphroaig, the world’s number one single malt Islay Scotch whisky; Canadian Club, the world’s number two Canadian Whisky; Makers Mark, one of the world’s fastest growing bourbons; Starbucks Coffee Liqueurs, and Courvoisier, a leading Cognac with the number one marketplace position in the UK. In his role as CMO, Finlay also works collaboratively with Beam Global’s commercial, sales and operational entities.

2 Programs

Rapid-Fire Q&A @ The Economist Marketing Forum

03.18.09 | 00:02:55 min | 0 comments

Payback: How to Optimise Marketing Dollars

03.17.09 | 00:43:44 min | 0 comments