FORA.tv Speaker - Agnes Nairn
Dr Agnes Nairn is an academic researcher, writer and consultant based in Bath, UK. She is Professor of Marketing at two of Europeâ€™s leading business schools: EM-Lyon Business School in France and RSM Erasmus University in the Netherlands.
Her book Consumer Kids, co-authored with Ed Mayo of Consumer Focus will appear in January 2009. It takes a hard look at whatâ€™s happening as children are increasingly targetted by corporations.
Agnes is currently on the panel convened by the Department for Children, Schools and Families to assess the evidence for the impact of the commercial world on childrenâ€™s wellbeing.
Her recent publications in the area include â€œWatching, Wanting and Wellbeingâ€, â€œBusted are Cool but Barbieâ€™s a Mingerâ€, â€œFair Gameâ€, â€œPester Powerâ€ and â€œWhoâ€™s Messing with My Mindâ€.
11.02.08 | 00:57:01 min
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