FORA.tv Speaker - Agnes Nairn

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Biography

Dr Agnes Nairn is an academic researcher, writer and consultant based in Bath, UK. She is Professor of Marketing at two of Europe’s leading business schools: EM-Lyon Business School in France and RSM Erasmus University in the Netherlands. Her book Consumer Kids, co-authored with Ed Mayo of Consumer Focus will appear in January 2009. It takes a hard look at what’s happening as children are increasingly targetted by corporations. Agnes is currently on the panel convened by the Department for Children, Schools and Families to assess the evidence for the impact of the commercial world on children’s wellbeing. Her recent publications in the area include “Watching, Wanting and Wellbeing”, “Busted are Cool but Barbie’s a Minger”, “Fair Game”, “Pester Power” and “Who’s Messing with My Mind”.

1 Program

Battle of Ideas: Consuming Children

11.02.08 | 00:57:01 min | 2 comments