Speaker - Raphael Bemporad

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As co-founder and principal at BBMG, Raphael Bemporad is a passionate champion for a new approach to branding that puts values behind every marketing initiative and image campaign. An expert in brand strategy, cause marketing and public affairs, Bemporad has launched national media campaigns, drafted public policy, created consumer and nonprofit brands on aggressive timelines and budgets and managed communications for local, state and federal elected officials. Fluent in Italian and conversant in Spanish, his experience is international in scope and diverse in terms of issues and industries. He has directed recent initiatives for clients such as Luna Bar, ShoreBank, UNICEF, Ocean Conservancy, Social Venture Network, Robert Wood Johnson Foundation and the Center for a New American Dream. Bemporad also oversees the firm's unique pro bono initiative the BBMG It How We Live Grant which recently launched the Pure Prevention campaign to raise awareness of the environmental causes of breast cancer. Prior to co-founding BBMG, Bemporad served as communications director at Do Something, where he oversaw marketing, media relations and cause-related partnerships with Levi Strauss & Co., SEARS, Kenneth Cole and Rolling Stone magazine. Bemporad also has an extensive background in political communications, getting his start as a press aide to Texas Governor Ann W. Richards. He also served as communications director for the Texas Democratic Party, as communications director for Texas State Senator Rodney Ellis and as press secretary for U.S. Congressman Lloyd Doggett .

1 Program

Branding for Sustainability Workshop

09.17.08 | 01:13:00 min | 0 comments