FORA.tv Speaker - Gary Erickson
Gary Erickson is the founder and CEO of Clif Bar. He graduated from the Orfalea College of Business with a degree in business administration in 1980. In 1986, Erickson co-founded Kali's Bakery in Emeryville, California which sold calzones and gourmet cookies.
While on a 175 mile bike ride he was eating energy bars and decided he could no longer take another bite due to the taste. He developed Clif Bar as an alternative to the many poor tasting energy bars on the market.
04.29.08 | 01:07:57 min
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