Speaker - Alice Demirjian

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Alice Demirjian received her Bachelors Degree in Apparel Marketing from The University of Massachusetts. Her Masters of Science Degree in Fashion Studies with a Marketing Concentration from Philadelphia College of Textiles and Science. She has published a research study for apparel manufacturers and retailers on how to target young adults termed 'Gen Y'. Ms Demirjian is a Visual Specialist at Reebok International, coordinating and executing a visual merchandising and marketing program. She directed large-scale nationwide event; 'The Reebok Product Experience'. While completing her graduate degree, she worked in merchandising at Urban Outfitters in Philadelphia for the women’s buying team. Director of Marketing at DPI, 2000, an event and advertising agency. Worked on creative campaigns and focused on developing marketing opportunities while cultivating new channels for business. Ms Demirjian currently teaches full time at Parsons while working on freelance marketing projects, consulting and visual merchandising.

2 Programs

Challenges and Solutions in Sustainable Fashion

11.05.07 | 02:02:42 min | 0 comments

Rethinking Fashion: The Corporate Conscience

10.23.07 | 02:00:16 min | 0 comments