Speaker - John Horne

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John Horne is Reader in Sociology in the School of Education and the Program Coordinator of the MSc Sport and Recreation Business Management at the University of Edinburgh. John Horne's current research focuses on three topics: sport in consumer culture; the development of sport and leisure, including media and communications, in East Asian societies; and the socio-cultural, political and economic significance of hosting major international sports mega-events. His most recent books are Sport in Consumer Culture (Basingstoke: Palgrave Macmillan, 2006) and Sports Mega-Events (co-editor, Oxford: Blackwell, 2006).

1 Program

Sports and Soft Power

10.06.07 | 01:22:50 min | 0 comments