Haystaq co-founder and CEO Ken Strasma is a pioneer in the field of predictive analytics in high-stakes Presidential campaigns. He began his career in politics in 1986, running a successful statewide campaign, and the served as the director of state legislative caucuses in Wisconsin and Minnesota. In 1997, he moved to Washington DC and became the Research Director for the National Committee for an Effective Congress, where he produced geographic targeting for Democratic candidates for virtually every office in the country. In 2003, Ken launched his own firm, Strategic Telemetry to focus on individual level predictive modeling. Ken served as the national targeting director for John Kerry’s presidential campaign 2004, and again for President Obama’s 2008 campaign. Ken’s firm, Strategic Telemetry developed the predictive models that propelled then-Senator Barack Obama to a dramatic victory over Hillary Clinton in the Democratic primaries, and then a historic winning campaign for the White House. His work also provided the analytic guidance to Michael Bloomberg’s 2009 re-election campaign as well as hundreds of statewide and congressional races and international campaigns on four continents.
In 2012, Ken launched HaystaqDNA, a firm that has been on the forefront of bringing political-style microtargeting to commercial clients. HaystaqDNA has worked for multiple Fortune 500 companies, and boasts a commercial client list with a combined market capitalization of over $600 billion. Ken has been a frequent speaker on the use of predictive analytics in politics and business, including keynoting the annual SPSS convention, and giving guest lectures at Princeton, Columbia and the University of Wisconsin. He has authored or has been the subject of numerous articles and studies on the subject in publications including the New York Times, the Harvard Business Review, The Atlantic, The San Francisco Chronicle, FiveThirtyEight.com and Campaigns and Elections Magazine. Ken is the author of an upcoming book on predictive analytics in politics that will be published by Cambridge University Press in late 2015.
Ken has three young daughters, so he has no free time, but if he did, he would once again indulge in his passion for Shakespeare, running, and adrenaline sports like skydiving and bungee jumping.