FORA.tv Speaker - Ben Tatta

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Biography

Ben K. Tatta is president of Cablevision Media Sales (CMS), the division responsible for local television and online advertising sales across millions of households in the New York DMA. Mr. Tatta oversees media sales strategy, vision, innovation, product and technology, budget and data-driven results. The division comprises three sales groups: local ad sales, News 12 Networks, and the New York Interconnect and a comprehensive portfolio of advanced data analytics services designed to maximize the ROI of TV advertising investments.

1 Program