FORA.tv Speaker - Derek Mattsson

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Biography

Derek Mattsson is President of placemedia. Formerly he was co-founder and CEO of Utah based Vehix.com. After Vehix.com, vice president at AT&T Media Services he championed and developed the concept of packaging cable television and the Internet for auto dealers, ultimately parlaying that strategic sales into one of the most successful online automotive buying websites in the U.S. This success led Comcast Corp., the world's largest cable television company, to acquire Vehix in 2008.

1 Program

WHY TARGETED ADS ARE (STILL!) SUCH A MOVING TARGET

05.17.16 | 01:02:04 min | 0 comments