Speaker - Ben Edwards

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Vice President, Global Digital Marketing, IBM
Ben Edwards is Vice President, Marketing Innovation & Platforms at IBM, a $90 billion diversified enterprise-technology company. In this role, Ben runs IBM’s Marketing Innovation Group. This group has developed and scaled a unique enterprise accelerator that sources, incubates and scales the deployment of breakthrough marketing and go-to-market capabilities. Ben is also responsible for the management and deployment of IBM’s marketing technology platform, spanning marketing automation, content authoring and data and analytics.

1 Program

Fireside Chat: The Customer Experience

05.14.15 | 00:26:06 min | 0 comments