FORA.tv Speaker - Maria-Lizzy Massa
Maria-Lizzy Massa is Director of Corporate and Legal Affairs at Belcorp.
Belcorp is a Peruvian beauty corporation that operates with a direct selling business model in 15 countries throughout Latin America and USA. We promote beauty and personal fulfillment of more than a million independent consultants, who we look to encourage and empower with a shared value strategy.
Ms. Massa is responsible for leading Legal, Regulatory Affairs, and Corporate Affairs. Her most important challenge in this year is to develop and promote the corporate brand, through Belcorp’s purpose. She reports to CEO, Eduardo Belmont, and represents the company as spokesperson in face of media, government, ONG’s and other stakeholders.
Maria-Lizzy has extensive experience in Culture and Corporate Affairs. Prior to joining Belcorp, se worked as a Lawyer in New York and for the Ministry of Finance in Peru. She has worked at Belcorp for 13 years, serving in a variety of positions, including Director of Legal Affairs, Director of Legal, Regulatory Affairs, Intellectual Property, Director of Corporate and Legal Affairs .Is in this last position in which she is responsible for Belcorp’s brand positioning and managing reputation among stakeholders, working closely with the marketing, HR and communications department.
10.23.14 | 00:53:14 min
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