FORA.tv Speaker - Jeff Berry

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Biography

As COLLOQUY’s Research Director, Jeff manages research initiatives in North America and internationally, and helps drive COLLOQUY’s thought leadership in the loyalty industry. With more than 15 years of experience in loyalty marketing, analytics and customer engagement, Jeff also provides editorial direction to the COLLOQUY team. Jeff’s background in client management, business development and consulting in both the B2B and B2C spaces makes him an expert in the theory and practice of loyalty marketing. A sought-after presenter, Jeff has taught loyalty marketing workshops around the world and has been featured in such media outlets as CNBC, National Post, Direct Marketing News, Target Marketing and Strategy Magazine.

1 Program

Achievement Unlocked: Gamification of Loyalty

06.12.14 | 00:21:36 min | 0 comments