Speaker - Pamela Radford

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Pamela Radford leads Global Engagement Marketing at EA, responsible for cross-channel marketing supporting EA’s console, web & mobile franchise portfolio, including best-selling EA Sports and Battlefield games. Drawing on her extensive performance-based digital marketing experience, Pamela has embraced recent innovations in the marketing technology field to drive innovation at EA with lifecycle marketing strategies that trigger personalized messaging to gamers to retain, monetize and reward based on their engagement and gameplay activity.

1 Program

Personalizing Customer Engagement Through Gamification

06.11.14 | 00:29:07 min | 0 comments