Speaker - Thecla Schaeffer

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Thecla Schaeffer is head of brand strategy and marketing for the Dutch fashion label G-Star RAW. Known for its innovative work in denim, G-Star has carved out an enviable position bridging the luxury and streetwear markets, with flagship stores in New York, London, Paris, and many other cities throughout the world. Schaeffer began her career in advertising, managing numerous global accounts at international agencies. Before joining G-Star in 2011, she was head of strategy at BBDO Amsterdam.

1 Program


05.13.14 | 00:22:24 min | 0 comments