FORA.tv Speaker - Alessio Rossi
Alessio Rossi is Vice President of Interactive Marketing & E-Business at Lancome USA.
Rossi has spent most of his carrier with companies that are world widely respected for their design, craftsmanship and heritage. With an international and multi-disciplinary approach, he has learnt how to set free the unexploited potential of these brands. His focus is on E-Commerce, Digital Marketing, CRM and the overall online space where he has operated in different capacities. He believes this channel, if well understood and properly mastered, will play a crucial role in the expansion and survival of luxury firms.
Specialties include a strong ROI mindset and a practical approach, and an attraction to innovation and developed solid skills in mastering technology, logistic and related partners to serve business.