FORA.tv Speaker - Marie Jones

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Biography

As General Manager of Digital Media, Marie Jones is responsible for conceiving and implementing Allure's digital strategy, disseminating the brand’s content across all platforms. In 2011, she spearheaded the re-conceptualization of allure.com, turning it into the ultimate beauty utility. Fundamental to the relaunch was the introduction of site-wide e-commerce and the launch of a beauty product finder tool thatpersonalizes the shopping experience. The site is now home to the most highly curated beauty product library on the web, with more than 5,200 editorial product review pages, and hundreds more being added each month. The site’s fully integrated shopping cart, powered by a partnership with beautybar.com, enables allure.com users to seamlessly shop from its content. The site currently has over 5,000 buy buttons embedded in content. Before joining the magazine, Jones worked in communications for Fox News and the United States State Department. She lives in New York City.

1 Program

Content to Commerce: The Value of Storytelling

02.11.14 | 00:28:36 min | 0 comments