FORA.tv Speaker - Paul Friedland
Paul Friedland is the Director of Account Marketing at Levi Strauss & Co. Paul is a results-driven, consumer marketing executive with 15 years experience on both the client and agency side with such brands as Coca-Cola and Guinness. As the Director of Account Marketing at Levi's, Paul leads all aspects of brand management and strategic planning for Levi's North American Wholesale business as defined by product, season, segment, and marketing mix. When he is not asking the creative agency to change a layout so, "it pops off the page," he develops product-marketing strategies and plans that reach the consumer through multiple marketing vehicles, in-store environment, and e-commerce channels.
01.29.14 | 00:26:06 min
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