FORA.tv Speaker - Francesca Schuler
Francesca Schuler is a senior marketing executive whose passion is building lifestyle brands that have a unique and deep connection with their consumers. Francesca is currently the CMO of BevMo!, a leading specialty retailer of alcoholic beverages and related products. She joined BevMo! in September of 2011 from Treasury Wine Estates-Americas where she was the CMO, managing a wine portfolio of over 50 brands including Beringer, Chateau St. Jean, Stags' Leap, and Penfolds. Prior to Treasury, she was the head of Marketing for Method Products, Inc, a pioneer of premium non-toxic home care, laundry, air care and personal care products that was named one of the 50 most innovative companies in 2008 by Fast Company. Previously, Francesca was the vice president of brand management in Gap's Global Marketing department. When she first joined the Gap she ran the Corporate Strategy group for Gap, Inc. Francesca was also a partner at Marakon Associates, a boutique management consulting firm, where she advised consumer and retail companies. Early in her career, she held several marketing and sales positions at the E&J Gallo Winery. Francesca holds an M.B.A. from Wharton and a B.A. in Comparative Literature from Brown University. She has served on the boards of NutraBella, Inc., makers of Bellybar products and Patz & Hall winery. Francesca is the founder of Bay Area Marketers (BAM). She lives in Sonoma with her husband Eric and children, Aria and Will, who are her inspiration for creating unique brand experiences.
10.16.13 | 00:54:41 min
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