Mr. Luis was appointed President and Chief Commercial Officer of Coach, Inc. in February, 2013 with oversight for all of Coach’s revenue-generating units, strategy and merchandising. Mr. Luis also serves on Coach’s Board of Directors.
Prior to joining Coach, from 2002 to 2006, Mr. Luis was the President and Chief Executive Officer for Baccarat, Inc., running the North American operation of the French luxury brand.
Prior to his current role, Mr. Luis served as a member of the Coach’s leadership team for seven years, holding a variety of key international leadership roles. Most recently, Mr. Luis served as President, International Group, with oversight for all of Coach’s operations outside of North America. Prior, he served as President for Coach Retail International, where he oversaw the company’s directly operated businesses in China (Hong Kong, Macau and Mainland China), Japan, Singapore, and Taiwan, and President & CEO, Coach China and Coach Japan. Mr. Luis originally joined Coach in June 2006 as President & CEO, Coach Japan, Inc.
Prior to joining Coach, from 2002 to 2006, Mr. Luis was the President and Chief Executive Officer for Baccarat, Inc., running the North American operation of the French luxury brand. Earlier in his career, Mr. Luis held marketing and sales positions within the Moët-Hennessy Louis Vuitton (LVMH) Group.
He holds a Bachelor of Arts degree from College of the Holy Cross and a Master of Arts degree from University College, Durham University, UK.