Helayne Spivak, former Chief Creative Officer of Saatchi & Saatchi Wellness, joined the VCU Brandcenter on August 15, 2012 as its director. Helayne is leading the Brandcenter in its mission of helping the industry navigate change and fueling it with future leaders. She oversees financial and personnel management of the school, as well as fundraising and outreach to individuals and firms in the advertising industry and brand community.
Helayne began her award winning advertising career in NY as a copywriter at Ally & Gargano. After 10 years of gaining recognition for her creative work, Helayne went on to take larger and larger roles in the advertising community. Hal Riney hired her to head up the New York office of Hal Riney & Partners. From there, she went on to become Chief Creative Officer of Young & Rubicam NY as well being appointed one of the first women on their Board of Directors. She has since served as Chief Creative Officer of Ammirati Puris Lintas and Chief Creative Officer of JWT, NY. She has created campaigns for Sears (Come See the Softer Side of Sears), Burger King, UPS, Club Med, Kraft, Kodak, Barneys New York, and a U. S. President, to name just a few.
In 1997 Helayne formed her own company HRS Consulting where she worked with agencies such as Hill Holiday, McGarryBowen and EuroRSCG in New York and Chicago. After taking a 2-year break to buy and run a restaurant (long story available upon request), she returned to advertising in 2003 joining Energy BBDO in Chicago as Group Creative Director. In this role she ran Roche and the Bayer account including Aleve, OneADay Vitamins, Bayer Nutritional Science and Midol. Her Super Bowl spot for Aleve, featuring Leonard Nimoy, made USA Today’s Top Ten Memorable spots for that year.
Helayne came back to NY in 2006 and was asked to join Saatchi & Saatchi Wellness to help them improve their creative product and move from an all DTC agency specializing in traditional broadcast advertising to a fully integrated, full channel communications company. In her 5 years as Chief Creative Officer, Saatchi & Saatchi Wellness have built their interactive capabilities from scratch,
were named Agency Of The Year for 3 years running by MM&M Awards, and have already begun winning awards for their interactive work for a new MS drug, Transitions Lenses, and Durex. The newly formed Clio Healthcare Awards honored the agency’s work for its “Silence Your Rooster” campaign with Best In Category and a Grand Clio.
Her extensive experience in the advertising business has given her the opportunity to work on herself or oversee work on an incredible range of clients in all industries: MCI, ATT, Sprint; UPS, FEDEX, USPS; American Express, MasterCard, Bayer, Bristol Myers, Ciba-Geigy, American Home Products, Reebok, General Motors, Fuji, Kodak, MONY, Johnson & Johnson, Kraft, Colgate, Philip Morris, Dr. Pepper, Cadbury Schweppes, Club Med, Burger King, Four Seasons Hotels, Andrew Jergens Company, Shiseido, Bill Blass, Vanity Fair Magazine and The New Yorker.
Over the course of the years Helayne has been recognized by The Wall Street Journal’s Leaders Campaign, was honored with The Matrix Award for Women in Communications, appeared on the cover of Working Woman Magazine for which she wrote the cover article, was named one of the top 50 Women In Business by Business Week magazine (1992), served as a judge on the television panel at the Cannes Advertising Festival, was a member of the board of directors of The One Club, and has received many individual awards for her work from the Clio Awards (including best writer), The One Club, Cannes, The Andy’s, and the Effie’s.