FORA.tv Speaker - Xanthe Wells

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Biography

Prior to joining Pitch as Executive Creative Director in January 2013, Xanthe Wells worked as a Creative Director for TBWA\Chiat\Day in Los Angeles where she was a leading force behind Kraft's "Let's Get Zesty" campaign, Diet Pepsi's Sofia Vergara work and the Pepsi Refresh Project. In addition, she led the efforts behind Pinkberry's launch of Greek yogurt, Stacy's Chips "That's the Stacy's Way" campaign and Bare Escentuals "Be A Force of Beauty," which featured the first ever blind casting call in the beauty industry. At Pitch she currently works on Burger King, Maaco, Living Spaces and most recently launched the Meineke Kid President campaign "Drive a Little Smarter." Over the past ten years in advertising, she has also worked on major campaigns for PlayStation, Hillshire Farm, WaMu, Visa, and ESPN. Her work has been recognized by most major advertising shows including The One Show, Andys, Clios, Effies and Cannes. Xanthe is a wife, mom, creative director, painter and muscle car fan. She lives in Southern California with her husband and daughter Charlotte, who she calls "Chuck" for short.

1 Program

The 97% Speak

10.17.13 | 01:02:32 min | 0 comments