FORA.tv Speaker - Rob Schwartz
Rob Schwartz is the Global Creative President for TBWA\Worldwide, overseeing the creative direction and leadership of TBWA’s global accounts, including Nissan, Visa and Pepsi.
Until recently, Rob was the Chief Creative Officer of the Los Angeles office of TBWA\Chiat\Day. During his tenure, the office experienced unprecedented growth to both its creative reputation and bottom line. In fact, the LA office recently earned the number one advertising agency position on the prestigious 2011 “Pencil Rankings” (according to The One Club and D&AD) and was named to AdAge’s prestigious “A-List.” A writer by trade, Rob has earned nearly every major advertising award, including an Emmy nomination as well as Adweek’s “Best of the Decade.” Rob was also named “Leader of The Year” by the Los Angeles Advertising Agencies Association (now known as thinkLA).
As the head of TBWA’s flagship LA office, Rob influenced every brand from Nissan to Gatorade to Pepsi and more. He was one of the key creative leaders on the breakthrough “Pepsi Refresh Project.” He has also been leading creative efforts on Nissan’s “Innovation for All” campaign, the Visa “go” campaign — Visa’s first-ever worldwide advertising effort — and Activison’s “Call of Duty,” the most successful entertainment launch in history.
Rob has also become one of the most influential creative voices in the advertising industry. He is a frequent contributor to Forbes. Adweek named him one of “Top 25 Advertising Voices to Follow on Twitter.” And he is a contributing writer on Adweek+AOL’s blog, “Fuel the Future.”
10.17.13 | 01:02:32 min
| 0 comments