FORA.tv Speaker - Barbara Lippert

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Biography

Award-winning writer Barbara Lippert joined Mediapost in June as Editor-at-Large. In this new position, she continues Mad Blog, her close review of every episode of Mad Men, opening it up to cover the intersection of creativity and pop culture, reviewing ideas and work in all forms and on all platforms. Lippert was for many years the author of the Adweek Critique; as a media commentator, she has often appeared on the “CBS Early Show,” as well as “CBS Sunday Morning,” “Oprah,” and “Charlie Rose.” Her writing on women and the media has also appeared in the NY Times Arts and Leisure section, The Washington Post, Vogue, Glamour, and Self. Her cover story for New York Magazine, “I’m Martha and You’re Not,” was the first to position Martha Stewart as a living brand. Last year, she moved to San Francisco, and the agency side of the business, to become the Curator of Pop Culture for Goodby, Silverstein & Partners. Her return to New York City will allow for a return to journalism, and “fewer kayaking accidents,” she says.

1 Program

The Most Creative Women in Advertising

10.16.13 | 00:45:26 min | 0 comments