"If you’re not part of the solution, you’re part of the problem," is the guiding principle that has propelled Vida Cornelious throughout her 18-year creative career.
Never one to shy from a challenge, her first ad campaign win, called "Freestyle," was an exponential success and enabled the Sprite brand to be one of the first to authentically connect to hip hop culture and become the soft drink of choice among its influential audience.
And she is still finding solutions today.
Currently, Cornelious is Chief Creative Officer at GlobalHue. Just three months into her tenure with the agency, her pivotal AOR win of the U.S. Jeep business jumpstarted the creative evolution of the veteran multicultural shop. The agency has been an integral part of the brand’s success and has contributed to the Jeep brand lineup’s claim as the highest selling SUV in the country. Most recently, the Jeep brand placed fifth in the USA TODAY Ad Meter poll of the 2013 Super Bowl ads for the agency’s spot titled "Whole Again," a tribute to our nation’s troops that featured the voice of Oprah Winfrey. The spot has been regarded highly by ad critics and consumers, garnering more than 8 million YouTube views.
As a VP, Creative Director, Cornelious created award-winning work for DDB Chicago during her 10-year career with the legendary firm. She received accolades for her work with McDonald’s Corp, Bud Light, Kraft, JCPenney, State Farm and Dell Computer Corp, to which she gave talk value with the tag "Dude, You’re Getting a Dell," a line that became part of pop culture.
Her work has been recognized and awarded at Cannes, Chicago Creative Club, London International Awards, Effies, Summit International Awards, Addys and The D Show. She has garnered accolades for her creativity and for generating marketing results. Her career and work has been featured in noted media outlets: Advertising Age, AdWeek, Shoot and Diversity in Business. In 2008, she was honored as an ADCOLOR "Change Agent" award winner, one of AdAge’s "40 Women to Watch in Advertising of 2009," listed on Black Enterprise’s coveted "Top Minority Executives in Advertising and Marketing" in 2011, and as one of the magazine’s "Top Women Executives in Advertising and Marketing" in 2013.