Cathy is a freelance Creative Director in The Bay Area. She delivers creative strategies and campaigns to agencies and clients, as well as to pro bono non-profits near and dear to her heart. Clients range from Silicon Valley tech giants to the slightly less giant techies of Sea Crest Elementary School in Half Moon Bay.
A UCLA and Art Center grad, Cathy came up through the big agencies: Hal Riney, JWT, and Chiat Day, earning her chops on accounts like Levi’s, Bank of America, Alamo, Saturn, and Mondavi. She was lured to Silicon Valley to work with a team of ex-apple designers at CKS, where she stayed for several years. Her next career move was in-house as ECD of Macy’s SF, responsible for all television broadcast advertising. It was there that she learned the inner workings of retail commerce, and also, how a lifelong beach bum can rock a pair peep toe cork wedges.
Of all the projects in her portfolio, Cathy’s proudest of her Saatchi & Saatchi S work, advancing sustainability efforts for Walmart, FritoLay, and Proctor and Gamble. She headed up grassroots engagement movements, allowing the corporate heavies to lighten their footprint. It didn’t take long for Cathy to become the point person for the internal rally cry. In this new business space, she articulated the difference between what the client wants and what the client needs, and did it with a disarming smile that earned her trust from even the toughest corporate skeptics.
These days, Cathy frequently partners with Maternal Instinct, developing campaigns targeted at women and moms. She understands this vital target, as she has been a mom for 9 years, and a woman marginally longer. Her passions also lie with her pro bono accounts such as Sea Crest School, Save the Waves, Planned Parenthood, American Rivers, and Sierra Club.
In her spare time Cathy surfs, mountain bikes, travels, and sits on the beach with her husband, watching the endless loop of waves…as a backdrop to the endless loop of their nine-year-old’s sandy cartwheels.