As the CEO, CCO and "Boss Lady" of MODCo (which stands for "My Own Damn Company"), Sara leverages strategy and an eye for beautiful aesthetic to create and redefine iconic brands. Some of her most recognizable successes are the creation and launch of the Tory Burch and C Wonder brands, as well as working with Vera Wang across brand extensions including Vera Wang Lavender Label, SimplyVera, Vera Wang White and Vera Wang Love. Additional clients have included True Religion, Century 21, Nina Ricci, Theory, Jack Rogers and Carolina Herrera. MODCo is the only creative fashion advertising agency that is exclusively female owned and run.
Not content to simply run her own agency, Sara founded LOQUITA, a full lifestyle brand identify appealing to a sophisticated, edgy, independent audience. Sara legitimately established the brand within the fashion industry, ultimately reaching gross sales in excess of $2M.
Prior to forming MODCo, Sara’s professional experience ranged from Sony Music to Saatchi & Saatchi and RDA International, where she was the Creative Director for brands such as VH1 and Broadway Video. It was during this tenure that Sara found her niche working in fashion, beauty and entertainment.
MODCo’s key to success is developing cross platform approaches to branding, while understanding how to sustain brands for the long-term. Sara believes that a strong brand strategy is crucial to securing longevity in an ever-changing media and technical landscape – and that strong brands make strong businesses.
Now in its 12th year of existence, Sara has moved MODCo from SoHo uptown to the famed Madison Avenue, and has aggressive plans to expand MODCo’s capabilities to include media, digital and more.