FORA.tv Speaker - Bill Brand
Bill Brand is the Chief Marketing and Business Development officer for HSN, Inc., a position he has held since March 2013. HSNi is a $3.3 billion direct to consumer retail portfolio that includes HSN and the Cornerstone portfolio of home and family lifestyle brands including Frontgate, Garnet Hill, Ballard Designs, Grandin Road, Chasing Fireflies, Improvements and TravelSmith. Bill is responsible for setting the overall marketing and digital direction for HSN and the Cornerstone portfolio of seven lifestyle brands. Under his leadership, he continues to drive growth to the 59 million customer database, oversees the corporate social responsibility initiatives for HSNi and forges strategic relationships with iconic brands.
Bill Brand has been instrumental in transforming HSN into a lifestyle network since he joined the company in 2006. He initiated HSN’s entertainment integration strategy that has generated unique marketing opportunities with major film studios including: The Help (DreamWorks Studios/Disney), Eat Pray Love (Sony Pictures), Snow White & The Huntsman (Universal Pictures), Footloose (Paramount Pictures) and Oz the Great and Powerful (Disney). Additionally, he has identified large scale partnerships with world-class brands including; Toyota, Disney, and Coca-Cola that have been key drivers of the company’s customer file growth which is currently at an all time high.