Gerd Leonhard is a media futurist, blogger, digerati, writer, speaker and advisor. He has spent over twenty-five years in the technology and entertainment industries, both in the U.S. as well as in Europe, and recently in Asia. Leonhard writes about the impact that new technologies have on content and the media industry.
The Wall Street Journal calls Gerd "one of the leading Media Futurists in the World." He established The Futures Agency in 2010 which offers think-tank and training events to leading media and technology companies. He is the co-author of the influential book The Future of Music (2005, Berklee Press), as well as the Author of Music2.0 (January 2008), and The End of Control (to be published in late 2009).
Leonhard's background is in music (he won the Quincy Jones Award in 1986 and is a graduate of Boston's Berklee College of Music) as well as in technology, Internet and media. His work focuses on the future of media, content, technology, business, marketing & advertising, branding, telecom, communications and culture.
Leonhard is considered a leading expert on a wide range of topics such as social media, web/media 2.0, mobility, innovation, UGC and peer production, social networking, education, copyright and IPR issues, digital content commerce models, convergence, entrepreneurship, innovation in advertising and branding, future planning, digital content strategies and the development of next-generation business models in the content, communications & technology industries.