FORA.tv Speaker - Lee Shupp
Lee Shupp is a Partner and resident futurist at Cheskin, a consulting and market research firm that guides successful market innovation based on a fresh perspective and genuine understanding of cultures and customers. Lee is an ethnofuturist who combines the futures perspective and ethnographic insights to help companies develop new products and new markets. His clients include Fortune 500 companies like Hewlett-Packard, Microsoft, Motorola and PepsiCo.
Lee is a dynamic speaker who has presented to audiences interested in futures, design, and ethnography, including the World Future Society, the Design Management Institute, and Institute for International Research conferences on Trend Tracking and Ethnographic Research Techniques. He has been interviewed for American Demographics FutureSpeak, CNN's Future Watch and NPR's Market Place.
05.07.07 | 01:14:04 min
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