FORA.tv Speaker - Scott Serota
Scott Serota is president and chief executive officer of the Blue Cross and Blue Shield Association (BCBSA), a national federation of 37 independent, community-based and locally operated Blue Cross and Blue Shield companies. The Blue System is the nation's largest health insurer covering 100 million people – one-in-three of all Americans.
Mr. Serota was named BCBSA president and chief executive officer in 2000, after serving four years as a senior executive, including two years as chief operating officer. Before that, he was executive vice president for system development, responsible for new business, strategy and the Blue Technology Evaluation Center, the nation’s leading source for evaluating the safety and efficacy of emerging medical treatments.
Prior to joining the Blues, Mr. Serota was president and chief executive officer of Chicago-based Rush Prudential Health Plans, where he led the integration of Rush-Presbyterian-St. Luke’s Medical Center Health Plans and The Prudential. Earlier in his career, Mr. Serota also created and led Physicians Preferred Health Inc., a Missouri-based PHO.
10.03.13 | 01:06:06 min
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