Speaker - Alex Jutkowitz

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Alexander Jutkowitz is a vice chairman and the chief global strategist of Hill+Knowlton Strategies. As today’s leading evangelist for the paradigm shift in marketing and communications towards the power of high-quality content, he is responsible for driving and setting global communications strategies for clients across H+K with an emphasis on increasing ROI via high-quality content insights and audience.

A content marketing pioneer, Jutkowitz regularly speaks on the topics and shares his experience dealing with the day’s most exciting – and thorniest – issues.

With more than 20 years of experience in a wide range of disciplines – from political pollster to digital architect, brand strategist to content creator – Jutkowitz has worked in more than 30 countries a round the global leading communication, marketing and political campaigns for multinational corporations, not-for-profits, governments and trade associations.

Jutkowitz develops and implements solutions for clients that address the full spectrum of their business needs. He is at the forefront of content creation and mobile strategy for brand development and international positioning. From TED to GE to the MPAA, Jutkowitz is part of the conversation when new ideas are floated, trends are born and conventional wisdom is reshaped.

Jutkowitz currently serves on the board of overseers for the Columbia Journalism Review and a member of the Arthur W. Page Society.

1 Program

Content as a Commerce Catalyst: Editorial and Shopping

09.18.13 | 00:41:52 min | 0 comments