Speaker - Eric Korsh

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As Vice President/Group Director, Brand Content for DigitasLBi, Eric leads the development of original and partnered digital brand content strategy for DigitasLBi clients serviced out of Boston, Chicago, and Detroit. He oversees creative teams in social and content to build comprehensive, interactive and participatory ideas in partnership with media, planning, analytic and account teams. His clients include Sprint, Harley-Davidson, Lenovo, GM, Goodyear, Miller Lite, KitchenAid, and others.

Eric is an Emmy winning television and commercial media veteran with over 25 years of experience. He was formerly chief operating officer of Scout Productions, creators and producers of Emmy winning Queer Eye for the Straight Guy and other episodic TV series for Lifetime, CBS, VH1, ABC Family, MTV, Logo, etc. At Scout, he oversaw everything from development slate to international sales and licensing, network relationships and branded entertainment. He partnered with Scout, NESN and the Boston Red Sox in Executive Producing an Emmy winning dating series that taped during Boston Red Sox games at Fenway Park.

As a TV Commercial Executive Producer, he worked with Oscar winners Errol Morris, Robert Richardson and Hank Corwin on projects across the globe for ad agencies from Saatchi, Leo Burnett, BBDO and Ogilvy to Draft, GSD&M and Martin. He has produced hundreds of commercials and music videos, as well as TV series, documentaries and feature films.

Eric has a BS in Film from Boston University, an MBA from Boston University and an MPA from Harvard University’s Kennedy School of Government.

1 Program

Creative Newsroom: Agency Approach to Real-Time Marketing

09.18.13 | 00:33:41 min | 0 comments