FORA.tv Speaker - Dana Gers
Dana Gers has spent virtually her entire
career working in marketing communications for the luxury sector, specializing in modernizing established, classic brands and integrating a strong sense of creativity with an analytical and strategic approach. Her experience includes working for Guerlain, The Movado Group, Baccarat, Salvatore Ferragamo, and Jimmy Choo, where she is currently Senior Vice President of Brand Marketing and Global Communications.
At Jimmy Choo, Ms. Gers oversees brand development and management of the advertising, public relations, visual
merchandising, direct mail, customer
relationship management, and digital
strategy. Since joining Jimmy Choo in 2011, she has established a hub-and-spoke
communications structure, setting a clear
brand vision from the global headquarters
and building regional teams. She has overseen the brand’s evolution through a
creative transition, succeeding in elevating the profile of Jimmy Choo editorially, creating greater media visibility, and building a more contemporary and relevant image.
Ms. Gers has served as a featured speaker
at the Harvard Business School Retail
and Luxury Goods Conference, the Forbes Magazine Luxury Conference and the Yale Center for Customer Insights School of Management Luxury Marketing Conference. She also is a contributor on the subject of marketing communications within the luxury goods industry on the Forbes.com CMO channel.
A graduate of Cornell University, Ms. Gers is married with two children and lives in London.