FORA.tv Speaker - Chris Murphy

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Biography

Chris Murphy has been with adidas for almost seven years, starting in the E-Commerce Group as a consultant, moving into Digital Marketing—where he led the team for three years— and now as the Director of Brand Communications and Digital Marketing. He has held both global and regional management positions while at adidas.

Mr. Murphy began his career in marketing in 1998 with a small dot-com startup in Hood River, Oregon. In 2001, he began consulting with online retailers and agencies on website development and online selling tools. In 2003, he returned to school at the University of Oregon to receive his M.B.A. in sports business, joining Lucy Activewear upon graduation as Internet Producer.

Mr. Murphy and his teams have received a number of industry awards and were named a viral video finalist at the 2006 Cannes Festival. The team has been recognized with the 2007 Best Use of Mobile Marketing Cross-Media Integration Award from the Mobile Marketing Association, the 2008 Overall Excellence Award from the Mobile Marketing Association, the 2011 OMMA award for Best Integrated Online Campaign, and the 2011 Footwear News Brand Marketing Company of the Year.

Mr. Murphy has been a speaker at iMedia Brand Summit, ad:tech San Francisco, ad:tech Tokyo, the Mobile Marketing Association Forum, and Mobile Future Forward. He was a featured contributor to Google’s Think Voices and is a founding Co-Chair of the Digital Collective.

1 Program

Foster the Love: Utilizing Your Brand's Advocates

01.29.14 | 00:26:51 min | 0 comments