Speaker - Lisa Joy Rosner

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Lisa Joy Rosner is the award-winning Chief Marketing Officer at social intelligence company NetBase, where she works with some of the largest brands in the world—including Coca-Cola, Kraft, and Taco Bell—as they transform their approach to real-time marketing.

Ms. Rosner is a 22-year veteran marketing executive in Silicon Valley, known for her creative and educational approach. Before joining NetBase, she served as Vice President of Worldwide Marketing at BroadVision Inc. and Vice President of Marketing at MyBuys, where she worked with such companies as Sears, Wal-Mart, and Circuit City. Prior to that, Ms. Rosner worked at Brio, DecisionPoint, and Oracle.

Ms. Rosner is an active blogger and guest columnist on many topics related to social media. She has served on the marketing advisory board for the Silicon Valley Red Cross and the Wornick School, as well as the content committee of, the AMA, and Benchmark. A guest lecturer at universities, Ms. Rosner is frequently quoted in top-tier press, including The Wall Street Journal, Mashable, and Giga-Om.

Named a Silicon Valley Woman of Influence in 2013, Ms. Rosner received a bachelor’s degree in English literature from the University of Maryland.

1 Program

Identifying Channels of Influence: A Consumer Buying Study

06.12.13 | 00:30:10 min | 0 comments