Speaker - Tom Bassett

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Tom has over 20 years experience developing highly original strategies for Brand, Innovation, Advertising and Design for some of the world’s most influential brands.

Before he started B&P, he headed up strategic planning on Nike’s global advertising at Wieden + Kennedy, Apple’s global advertising at TBWA Chiat/Day, and Yahoo’s global advertising at Black Rocket.

Since starting the company in October of 2003, he has worked closely with Nike (Innovation Kitchen, Tech Lab, Global Consumer Cultures, Key Global Categories), Microsoft (Windows Phone Design Studio, XBox, Advanced Design Concepts), Electronic Arts, Jeep, Acura, Intel, Subway Restaurants, MNML/Scott Wilson Design, and Harvard Business School.

He is listed as a contributor to IDEO's book "I miss my pencil" published in 2009, and has been a guest lecturer at Stanford’s d school.

In January of 2011, the digital market research platform he founded ( went live. Clients for MindSwarms include Nike, Google, Intel, Threadless, Sonos and Skullcandy.

Tom speaks fluent French, and broken Italian. He lives with his wife, Jade, their son, Kai, and their two dogs - Wile E and Tink - in Mill Valley, CA.

1 Program

Building an Innovative Creative Thinking Culture

04.25.13 | 00:39:34 min | 0 comments